43 equal and opposite things
For those of you that haven’t discovered 43things.com – check it out. It’s a little more than just another one of those new fangled Web 2.0-y sites to keep up with. You know the kind of thing I’m talking about: since you last logged on, who has superpoked you / round-house kicked your friends / trout-slapped their cat / uploaded pictures of what happened last night (reality check: we were all there – we know what happened!) / twittered / tweeted each other etc.
43things consists of micro-communities of people with the same goal – you can “cheer” each other, leave comments, get advice from those who have achieved the goal – and, of course (the real purpose of the site), click on the targeted pay-per-click adverts which appear alongside each entry.
Of the few of my selected goals, quit smoking is the one I check in on pretty much every day. Most people on there do a daily update – just little random story-ettes like “just stuck a new patch on my patch-arm” or “wanted a smoke pretty bad while I was on the can this morning”.
But I was on there today and noticed that there was someone in my 6529-strong quit smoking group who had as one of their accomplished goals (I’m not kidding here): to start smoking.
Start smoking? A life goal? Just out of curiosity, I went to take a look – I was astounded to find there is a 260-something strong contingent of people who are of a like mind. People who are wanting to start smoking and are asking for advice such as “what brand should I smoke?”, “how many should I aim to smoke a day to start with?”
I was just about to lay into some of these people, but then I thought: “you know what – I can’t”. They are no more likely to listen to me – listen to anyone - as I was when I was in the same position. If you tell someone not to do something, they’re a lot more likely to go and do it out of defiance, intrigue, curiosity – whatever.
And the opposite is plain irresponsible (there are actually people on there encouraging non-smokers to smoke – that’s just wrong, imho).
So – what do you do? I struggled with it for a while. Some of these I-think-I-wanna-smokers have even educated themselves pretty well on the risks and the downsides to smoking and want to do it anyway. It doesn’t seem like they can be stopped. Especially as they have already taken the step to publicly announce their stated goal on a goal-oriented website: that they want to start smoking.
All I would say or advise would be this: don’t see it as starting smoking. See it as making a conscious decision to take on an addiction that is extremely hard to get rid of. An addition from which some (in fact: most) people just cannot stand the pain of withdrawal and are unable to shake. Don’t for one minute believe that you will not get addicted. Slowly but surely you will – and by that time it’s too late. If that’s really what you want - if that’s your goal - you know what … I’d do Camel Lights. I liked them.